Tourism Product Management and Industry Analysis - BTM4TPM Screenshot of the Blog Preview CONTENTS CHAPTER ONE: INTRODUCTION .. 3 CHAPTER TWO: THE UNDERSTANDING OF TOURISM PRODUCT AND STAKEHOLDERS OF THE ORGANISATION .. 4 2.1: The history of the chosen company . 4 2.2 VisitBritain: Current State and Performance . 4 2.3: Competitive Landscape and Its Impact on VisitBritain . 6 2.4: Key stakeholders of VisitBritain: expectation and engagement strategies . 7 2.4.1: Stakeholder Expectations . 7 2.4.2: Strategies for Stakeholder Management . 8 CHAPTER THREE: AN ANALYSIS OF THE CHALLENGES AND OPPORTUNITIES ASSOCIATED WITH THE MANAGEMENT OF TOURISM PRODUCTS (QUALITY, SUSTAINABILITY AND CUSTOMER SATISFACTION ASPECTS) 10 3.1: VisitBritain’s Risks and Crisis Management . 10 3.2: Sustainable Strategies at VisitBritain . 11 ...